Not too long ago, restaurants bars and nightclub's could relay on word of mouth to help attract customers, but now your online presence is more important than ever. The battle for visibility is no longer in your street presence but in local search results which dictate your ranking. When a group of hungry friends or coworkers have their phones out trying to figure out which Italian restaurant or which new bar/nightclub to spend their money google chooses what it considers the top 3 and when you take into consideration the fact that 65-80% of the business is converted by 1 of the 3 companies only highlights how important it to rank at the top locally for your service industry. If you’re not appearing when this type of search is done it’s as if your restaurant bar or nightclub doesn’t exist.
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In 2021 Local Google Search accounted for $1.4 trillion in sales.
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