Local SEO is critical for any small business that wants to be visible in Google search results. Optimizing your Google My Business profile is one of the best ways to improve your ranking. By optimizing your GMB profile, you can improve your chances of appearing in the Local 3-Pack (the top 3 local results), which gets 62% of clicks.
GMB optimization involves claimed and verified listings, accurate NAP (name, address, phone number) information, categories, descriptions, photos and videos, business hours, reviews and ratings, and more. All of these factors play a role in how your GMB listing appears in Local SEO results.
Optimizing your GMB listing should be a top priority if you want to improve your Local SEO and get more organic leads in the form of phone calls, appointments, and sales.
SEO is vital for any small business that wants to succeed online, and one of the best ways to optimize your SEO is to create a Google My Business listing. This free listing allows you to control how your business appears in search results, and it provides valuable insights into how customers are finding and interacting with your business. However, creating a listing is just the first step—you also need to make sure that your listing is optimized for maximum visibility and engagement. Here are ten tips to help you get the most out of your Google My Business listing:
TOP 10 (ON PAGE) GOOGLE BUSSINESS OPTIMATION TIPS
1. Use keyword-rich titles and descriptions.
2. Include high-quality photos and videos.
3. Encourage customer reviews and testimonials.
4. Take advantage of Google posts.
5. Promote special offers and deals.
6. Use Google My Business Insights to track your performance.
7. Keep your business information up-to-date.
8. Manage your online reputation proactively.
9. Respond promptly to customer inquiries and reviews.
10. Monitor your competition and stay ahead of the curve.
By following these tips, you can ensure that your Google My Business is ready for the next step which is off page optimizations like improving your website and increasing the number of backlinks and referring domains. Also followed by other of page actions like building local citations and making sure your NAP is 100% correct anywhere you business is mentioned online.
Top 5 (OFF PAGE) GOOGLE MY BUSINESS OPTIMATION
1.Audit and improve your website. Speed Structure and Copy all help your ranking.
2. Increase your websites referring domains and backlinks.
3. NAP is the acronym for Name Address and Phone number. Google values accurate information for its users.
4. National and Local citations. The more places your business is listed correctly the better.
5. Update your page on a regular business and respond to reviews in a timely manner.
THE IMPORTANCE OF GOOGLE MY BUSSINESS REVIEWS.
Google My Business reviews are one of the most important ranking factors for small businesses in local SEO. That’s because they’re a strong signal to Google that your business is trustworthy and relevant. The more five-star reviews you have, the higher you’ll rank in search results.
The problem is, getting customers to leave reviews can be difficult. Many people are simply too busy or forgetful. That’s why it’s important to make it as easy as possible for them.
The best way to do this is to not just ask for the review but to take steps to make it easy after they’ve made a purchase or used your service. Matter of fact getting the review on the spot works best for small businesses like yours. You could even offer a incentive, like a discount on their next purchase, for those who leave a review.
Businesses that are starting to invest in SEO are often most interested in moving up in Google's organic search results. However, it's important to remember that Google's local search results are also influenced by SEO. In particular, one of the key factors that determines your ranking in local search results is the number of reviews you have. Therefore, if you're trying to improve your SEO, making it easy for your customers to leave reviews is a critical step. The good news is that there are a number of ways to make the review process easier. By taking these measures, you can ensure that you're getting the most out of your SEO efforts and moving up in both organic and local search results.
In 2021 Local Google Search accounted for $1.4 trillion in sales.
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