Back in 2020 we found that 87% of consumers use online reviews to evaluate local businesses that number shot up to 98% in 2022
Reviews are important for small businesses because they can help you get found online. They also show the world that your business has credibility and cares about its customers' satisfaction, which impacts their purchasing decisions in a big way!
Reviews provide feedback from those who have already tried out what it's like working with or buying products form this company - giving us all an opportunity to learn more about how we should best operate as well so no one goes away unhappy at any point during our interactions
Review responses give valuable insight into improving certain areas such.